Harley Continues to Chase a Younger Audience


We’ve gotten more than a few emails from readers between the ages of 18-30 saying they’ve been approached at motorcycling events by market research company representatives working for Harley-Davidson. In conjunction with beefing up its Sportster line-up (the goto motorcycle at Harley-Davidson for catering to Gen-Y/X riders) with more youth-oriented motorcycles, Harley-Davidson is clearly trying [...]

Kurtis Roberts
Roberto Rolfo
Valentino Rossi
Akira Ryo
Ivan Silva

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