The Great Distribution Experiment is Over

As we write the timeline on the evolution of the electric motorcycle, the bullet points for 2011 will note a few key events, and one of them surely will be the adoption of a traditional sales distribution scheme. It’s not a sexy event, but it’s an important one in the growth of this side of the industry. You see when resourced-backed electric motorcycle manufacturers entered the scene, the idea was that a new drivetrain meant ...
Sete Gibernau Jurgen van den Goorbergh Sylvain Guintoli Noriyuki Haga Tetsuya Harada